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To improve the readability of a text, what should a writer do?

  1. Avoid using big words and jargon

  2. Identify the main arguments

  3. Analyze the audience

  4. Introduce new ideas

The correct answer is: Avoid using big words and jargon

A writer should avoid using big words and jargon in order to improve the readability of a text. Big words and jargon can be confusing and make the text difficult to understand for the reader. Identifying the main arguments and analyzing the audience may help a writer better structure and tailor their content, but it does not directly improve the readability of the text. Introducing new ideas may also hinder readability if they are not properly explained or relevant to the main argument.